Marketing Skills
Skills for marketers — brand voice, briefs, repurposing, landing pages, email sequences — that run on claude.ai, Claude Code, and Cowork.
Brand Voice Profiler
Derive a reusable brand voice guide from five to ten writing samples you paste in: tone axes scored with quoted evidence, use and avoid vocabulary, sentence rhythm, formatting habits, dos and don'ts, three before/after rewrites, and a rules block ready to paste into a SKILL.md, with every rule traced to a sample and disagreements between samples flagged instead of averaged. Use when your team writes in a recognizable voice that nobody has written down, or the guide you have was never derived from what you actually publish.
Content Repurposer
Turn one long-form piece you paste in (an article, transcript, webinar summary, or case study) into four channel-ready derivatives, an X thread, a LinkedIn post, a newsletter section, and a short-video script, each inside its channel's length and format limits, with every claim and number carried over exactly as written and any statistic the original does not source flagged instead of repeated as fact. Use when a finished piece has to go out on several channels and the derivatives must say only what the original says.
Email Sequence Drafter
Draft a four-to-six email sequence from a goal, an audience, and the product notes you paste in: a send-timing table, one job per email, three subject-line variants per email with character counts, a formatted and a plain-text version of each message, every product claim traced to your notes, and a compliance footer placeholder on every email. Use when a welcome, onboarding, launch, or nurture sequence has to be written from what the product actually does rather than from what a template assumes.
Landing Page Copywriter
Draft landing-page copy from an offer, an audience, and the proof points you actually have, as a complete section set (hero, problem, solution, how it works, proof, pricing framing, FAQ, and three CTA variants) in PAS or AIDA, with a [PROOF NEEDED] marker wherever a testimonial, number, or logo would normally sit but was not supplied. Use when a page needs first-draft copy and you would rather see the gaps than have them filled with invented social proof.
Seo Content Brief Writer
Write an SEO content brief from a target keyword plus the SERP notes and competitor outlines you paste in: search intent with evidence, an angle the ranking pages under-serve, an H2/H3 outline, the entities and questions to cover, internal-link placeholders, a length-checked meta title and description, and a word-count target explained by the SERP rather than a rule of thumb. Use when a writer or a coding agent needs a brief before drafting an article and you do not want search volumes, difficulty scores, or rankings invented.