Marketing Guides
Guides for marketers and content teams: Claude for marketing work, brand-voice skills, research workflows, and the AI tools worth paying for.
Test AI Asset Search with Known Asset Examples
Evaluate asset discovery with a small set of known examples, expected exclusions and reviewed results before relying on natural-language catalog search.
Does AI-Written Content Rank in 2026? What Google Actually Says
What Google's own documentation says about AI-generated content in 2026: what it rewards, what scaled content abuse is, how AI features cite, and a checklist.
Review AI Digital Asset Metadata with a Controlled Vocabulary
Review AI-suggested asset tags against a supplied vocabulary, original asset versions and human visual observations before changing a catalog.
Review AI Localization with a Glossary and Source-Target Checks
Review AI-translated copy with a source-target register, approved terminology, protected placeholders, contextual checks, and qualified language review.
Build a Brand-Voice Skill for Claude (and Upload It Anywhere)
Turn 5-10 samples of your copy into a SKILL.md brand-voice skill, then upload it to claude.ai, install it in Claude Code, use it in Cowork, and test it.
Claude Code for Marketers: The Complete 2026 Guide
Why a marketer would open a terminal agent, when claude.ai or Cowork is the better tool, a CLAUDE.md for a content repo, five workflows, and what goes wrong.
Claude for Marketing Teams: claude.ai, Cowork, Claude Design, and Connectors
A surface map for marketing teams: which Claude product to open for brand context, asset folders, recurring reports, decks, CMS chores, and connectors.
Anthropic's Marketing Plugin for Claude: Every Skill and Command Explained
Every skill in Anthropic's open-source marketing plugin for Claude Cowork and Claude Code, its connectors, the install commands, and how to fork it.
Claude Skills for Marketers: 6 to Upload Today
Six Claude skills for marketers (brand voice, SEO brief, repurposing, landing page, email sequence, documents), how to upload them, and a prompt for each.
An SEO Content Workflow in Claude Code: Brief, Draft, On-Page Check
A repeatable SEO content workflow in Claude Code: a content repo with CLAUDE.md, SERP research over Exa and Firecrawl MCP, a brief, a draft, and on-page checks.
Which Claude Plan Should a Marketer Pay For?
A decision guide by situation: solo content marketer, a small team sharing brand context, heavy Cowork and Claude Design use, or an agency. No prices.