Clay Alternatives
3 alternatives to Clay — free and paid AI coding tools covering similar jobs, with pricing and standout strengths.
Looking for a Clay alternative? Clay is listed under Sales (freemium). The 3 tools below cover similar jobs, closest matches first — the table compares pricing, license, and platforms so you can shortlist quickly, and each entry further down adds a fuller summary and a link to the full profile.
Clay alternatives in detail
Apollo
freemiumWeb, iOS, AndroidSalesApollo puts a B2B database of 240M+ contacts and 30M+ companies, and the sequencing to act on it, behind one seat. Its AI is assistive rather than autonomous: an assistant, call summaries and AI Research inside deterministic sequences. The genuinely agentic surface is its MCP server at mcp.apollo.io/mcp, whose connector listing exposes 13 tools. Apollo acquired Pocus in March 2026.
Unify
freemiumWebSalesUnify is a signal-driven outbound platform: it monitors intent across 40+ sources and fires Plays that prospect, qualify and sequence automatically when a signal lands. Its chat agent ships 50+ native skills. Pricing is the cleanest self-serve in this category, with credits included in flat per-seat rates, and its Claude connector exposes 50 tools.
Zoominfo
enterpriseWeb, iOS, AndroidSalesZoomInfo is a B2B database covering 100M+ companies and 500M+ professionals with intent signals, sold as two different products: the GTM.AI self-serve credit store launched 1 June 2026, and the core sales platform, which publishes no verifiable pricing. Its MCP server has the strongest Claude story in this set, and a licence term that prohibits using the data for model training.